• Neelesh Thallam

Branding with Artificial Intelligence

Artificial Intelligence (AI) has taken the world by storm in an active way. More and more corporations are now preparing to leverage AI as a fundamental part of their vision and mission to build brand marketing strategies. 

Meanwhile in the day-to-day lives of clients, AI is slowly but gradually becoming more prevalent. It makes it simpler for daily tasks and small tasks and is rapidly becoming more readily available in many shapes and sizes to meet the needs of customers.

To concentrate on Artificial Intelligence research, Google and Microsoft are among the prominent global brands that have already controlled their business operations. This target is not far behind other market leaders, such as IBM, Amazon, Facebook, Apple, and Alibaba.

Global spending on AI systems is said to hit $57.6 billion in 2021, according to the market research firm IDC.

Although AI provides undeniable benefits for the business, such as cost savings, the bigger objective for marketers is to boost brand management by making it more predictive and customizable. So in particular, how can AI help marketers to accomplish this? We'll explore different approaches to strengthen brand management using AI without any further ado.

AI guards online reputation

We recognize that views are spreading like wildfire online. Word of mouth is strong enough to boost or wreck brand recognition entirely. It can be very difficult for organizations to manage their online credibility in this closely connected environment.

Bright Local's latest study found that marketers invest, on average, 17% of their workweek on online reputation management. That's almost one full working day a week. Of course, for business success, social media tracking is important, but that doesn't mean it should consume your work time. This assignment is simplified by the use of AI instruments.

Using natural language processing (NLP) models, artificial intelligence ensures that machines can understand and decipher what the audience is thinking.

AI provides a simpler way to ease the time commitment of online management of your credibility through:

  • Automating the method of tracking.

  • At the correct time, reacting to and asking for feedback.

  • Enabling the research of brand managers and product managers on a large-scale basis.

  • Social media tracking, blogs, and other forums online.

  • To rectify it at the earliest, finding social media mentions and bifurcating derogatory remarks.

  • Recognizing constructive feedback and capturing them.

AI connects you with the right audience

Today, because of the multi-channel world we live in we are given more chances than ever to meet our target audience. What's more, with advanced instruments like AI, we can refine our business further. We can learn much more about consumer behavior with little effort, pick up on particular trends, and form and update campaign strategies gradually.

Before the launch of AI, businesses narrowly classified consumers to make bulk customer service choices. How businesses monitor their CX has changed AI entirely.

AI tracks and analyses any action that a consumer takes, such as:

  • The things they browsed through

  • The objects that were added to the cart and then deleted

  • The things in the cart that remain

  • A call-to-action clicked and left in midway

  • All these patterns are examined by AI to figure out why the customers stopped their search. In addition, by evaluating the client's data and providing them with your message or advertising at their exact time of need.

Consider the case of the UK's largest hotel chain, Premier Inn. The business was able to reach out by using